Case Study – Mike Parr Breakfast Show
Client – BBC Radio Newcastle/Grafix Digital Ltd
Date – July 2002

Brief
To coincide with the high profile promotion of the Mike Parr Breakfast show, which is broadcast daily on BBC Radio Newcastle, we were commissioned to produce a full colour livery for a three carriage Newcastle Metro train. Using the ‘You’re The Star’ slogan as the starting point, a design was created by Grafix Digital and subsequently approved by the marketing department of BBC Radio Newcastle.

Specification
To meet with stringent health and safety regulations on the Newcastle Metro, all graphics were produced to the 3M MCS specification. This ensured that all graphics would adhere to the train exterior, would be fire rated, and vandal proof. We printed onto 3M Scotchal premium cast self adhesive vinyl and then applied a matching 3M anti-graffiti overlaminate.
Due to health and safety regulations, train operators Nexus insisted on using their own staff for the application of the graphics. To guarantee success, Raccoon Digital liased with them regarding train dimensions and graphic positioning, and a member of our fitting team visited the site during application as a final precaution.

Outcome
To mark the launch of the striking new purple carriages, Mike and the team broadcast the whole of their programme from Platform Three of North Shields Metro Station.
Guests, including North Tyneside Mayor Chris Morgan and Nexus manager Mike Parker were invited onto the train to talk to the breakfast show team and the whole show came live from the trackside.
BBC Radio Newcastle presenter Mike Parr will be appearing soon at a Metro station near you!

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